A message in a bottle

Mile High Water Talk

History behind Perrier’s ad campaign feat highlights some of our favorite messages.

Perrier began advertising in the U.S. in the late 1970s. Photo credit: Erik Charlton, Flickr Creative Commons Perrier began advertising in the U.S. in the late 1970s. Photo credit: Erik Charlton, Flickr Creative Commons

By Sabrina Hall

Perrier is often synonymous with bottled water, and understandably so — after launching an advertising campaign in the late 1970s, Perrier’s success kicked off a new beverage trend that has only grown since then. It’s projected that by the end of this year or early next year, Americans will drink more bottled water than soda.

So it piqued our interest when we saw a recent article about Perrier’s historic ad campaign, “The ad campaign that convinced Americans to pay for water.” This article highlights some of our favorite messages.

  1. As we’ve explained to Jay Z, and despite the article’s title, water isn’t free. Perrier and other bottled water companies sell bottled water that costs up to 2,000…

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