A hard act to follow: After tackling a toilet, now what?

Mile High Water Talk

‘Use Only What You Need’ campaign turned heads about conservation. Today’s water challenges demand more of the same.

Denver Water’s 2015 campaign, "You Can't Make This Stuff" won for Best Street Furniture/Transit/Alternative Campaign in the 2016 Outdoor Advertising Association of America’s OBIE awards. Denver Water’s 2015 campaign, “You Can’t Make This Stuff” won for Best Street Furniture/Transit/Alternative Campaign in the 2016 Outdoor Advertising Association of America’s OBIE awards.

By Ann Baker

Maybe it was the time a giant toilet ran across Mile High Stadium to a stunned crowd, getting tackled by a security guard as the scoreboard blared: Stop Running Toilets.

Or maybe it was when professional landscapers and horticulture professors wrote disgruntled letters about billboards and radio spots that joked, “Grass is Dumb.”

At some point in the past decade, Denver Water’s signature orange box asking customers to Use Only What You Need became advertising legend in the metro area, winning countless awards, prompting dozens of requests to buy the rights for the campaign, and even eliciting interest for use on…

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